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Italian Tourism Awards, on December 2nd in Rome the seventh edition of 'The Night of Excellence'
Redazione BTM

Italian Tourism Awards, on December 2nd in Rome the seventh edition of 'The Night of Excellence'

Italian tourism is preparing to celebrate its excellence with the seventh edition of the Italian Tourism Awards, scheduled for December 2nd at the Teatro dell&r
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The AI Act opens a new season for digital tourism
Redazione BTM

The AI Act opens a new season for digital tourism

Italy is preparing to implement the European regulation on artificial intelligence, a change that is set to impact the travel experience and tourism services.
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Redazione BTM

"Smart break", the boom of mini vacations

The vacations of Italians are changing face: the traditional exodus of August is losing ground, while short trips during weekends and holidays are on the rise.
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Thermal Baths, a sector worth over 5 billion euros
Redazione BTM

Thermal Baths, a sector worth over 5 billion euros

Italy's thermal baths are conquering the world! Not just synonymous with treatment and rehabilitation, thermal baths have transformed in recent years into true
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A desk with a sea view: the new era of workation
Redazione BTM

A desk with a sea view: the new era of workation

From check-in to login, travel is changing its face. Until a few years ago, traveling almost always meant completely disconnecting from work. Today, the way we
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Bookings up 13%: a positive summer for Italian tourism
Redazione BTM

Bookings up 13%: a positive summer for Italian tourism

Italy confirms itself as one of the most attractive tourist destinations in Europe even in the summer of 2026. According to the analyses of the Statistics Offi
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