B2B MICE – Business Meeting
Buy the B2B MICEBusiness tourism is back at BTM
BTM Italia reopens its doors to the MICE world (Meetings, Incentives, Conferences & Events), one of the most dynamic and strategic segments of contemporary tourism.
The B2B MICE is aimed at hotels and venues, tourism boards, international destinations and industry operators who want to meet Italian corporate buyers, incentive planners and event organisers.
A B2B workshop dedicated to business tourism, designed to create direct connections, forge strategic partnerships and expand networking and growth opportunities in the events, conferences and incentive travel sector.
Segments
- Meetings
- Incentives
- Conferences
- Events
How the B2B MICE works
The B2B MICE will take place on the mornings of 24 and 25 February in the B2B MICE area, where international buyers at fixed tables will welcome sellers on a rotating basis, with an open agenda, during the chosen access session:
- 1st session 10:00 – 13:00 24 or 25 February 2027
Each B2B MICE purchase gives access to one day.
The workshop will offer targeted B2B meetings with Italian buyers, focusing on corporate events, meetings and incentive travel, plus a networking lunch in a reserved area to encourage direct relationships and new partnerships.
Who the B2B MICE workshop is for
- Hotels, venues and conference centres
- DMCs and incoming operators specialising in events and incentive travel
- Tourism boards and destinations from Italy and abroad
- MICE service providers (technology, catering, logistics, experiences, business services)
Selected buyers include Italian corporate travel managers, incentive planners, event agencies and corporate meeting organisers interested in venues, destinations and MICE suppliers not only from Southern Italy, but from all over Italy and selected foreign markets.
How to take part
To access and buy the B2B MICE, fill in the participation form and wait for the confirmation email with all the instructions to complete your registration.