A positive re-generation, tangible and transversal has crossed every section of BTM Italy 2026, igniting innovation in working models and illuminating with passion and smiles the faces of those who felt part of a single network, of a shared project aimed at building the New Tourism of the future, firmly rooted in a strong and well-defined identity.
Here are the numbers of BTM 2026 re-generates:
- + 8% of attendance compared to BTM2025. -565 exhibitors among Companies, Municipalities, Regions, Trade Associations, Tour Operators, Tourism Bodies, and Travel Agencies. -120 Buyers national and international who in the B2B matching sessions recorded a record of almost 13,000 appointments in three days across the three clusters Trade, MICE, and Wedding.
Environment, culture, and local communities emerge as central elements of European tourism competitiveness, with Southern Italy and the Islands consolidating th
Craftsmanship as a narrative of the territory and a driver of experiential tourism.
Contemporary tourism increasingly seeks authentic experiences that can tell
Shipyards and ports of the future: the European strategy for the blue economy.
The European Commission has adopted a new maritime industrial strategy along wit
_0.jpg)
_0.jpg)
