A positive re-generation, tangible and transversal has crossed every section of BTM Italy 2026, igniting innovation in working models and illuminating with passion and smiles the faces of those who felt part of a single network, of a shared project aimed at building the New Tourism of the future, firmly rooted in a strong and well-defined identity.

Here are the numbers of BTM 2026 re-generates:

- + 8% of attendance compared to BTM2025.
-565 exhibitors among Companies, Municipalities, Regions, Trade Associations, Tour Operators, Tourism Bodies, and Travel Agencies.
-120 Buyers national and international who in the B2B matching sessions recorded a record of almost 13,000 appointments in three days across the three clusters Trade, MICE, and Wedding.