A positive re-generation, tangible and transversal has crossed every section of BTM Italy 2026, igniting innovation in working models and illuminating with passion and smiles the faces of those who felt part of a single network, of a shared project aimed at building the New Tourism of the future, firmly rooted in a strong and well-defined identity.
Here are the numbers of BTM 2026 re-generates:
- + 8% of attendance compared to BTM2025. -565 exhibitors among Companies, Municipalities, Regions, Trade Associations, Tour Operators, Tourism Bodies, and Travel Agencies. -120 Buyers national and international who in the B2B matching sessions recorded a record of almost 13,000 appointments in three days across the three clusters Trade, MICE, and Wedding.
A journey in Salento between stone and future, discovering small realities with an immense soul.
This is, in summary, what was proposed by BTM InterAzioni, an
The B2B of BTM InterAzioni is just around the corner and the last spots are about to run out.
The appointment is set in the halls of the Palazzo Ducale, on Ap
Vivosa Apulia Resort is the first entity in Italy, for the resort category, to obtain international recognition for social, environmental, and governance standa
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