BTM Italia 2027, the theme: Plural Singularity
The uniqueness of experience is born from infinite connections
BTM Italia 2027 · Business Tourism Management 24 - 25 - 26 February 2027
Discover BTM 2027
Become an Exhibitor
How to exhibit
The theme · BTM Italia 2027
Every journey is unique.
Every journey is unique.
No journey is born alone.
Singularbecause it springs from each person’s emotions, desires and expectations.
Pluralbecause it takes shape within a network made of people, places, operators, platforms, data, artificial intelligence.
How can an ever more complex, technological and plural tourism system keep producing experiences that are unique, personal and authentically human? “Plural Singularity” is our answer: not just a theme but a vision of contemporary tourism.
Download the manifesto
PDF in Italian · 7 MB
BTM Italia 2027 · Opportunities for operators
More ways to do business
Stand 2027
Exhibit at BTM 2027
Your stand, at the heart of the network
Three days of business at the Nuova Fiera del Levante: meet buyers, operators and destinations where tourism comes together.
- ~600exhibitors
- 120+international buyers
- ~13,000B2B meetings
BTM Italia 2026 in numbers
Book your stand
B2B Leisure · 24 – 25 February
International buyers, direct meetings
Did you know that BTM Italia organises a Business Meeting dedicated to Leisure with selected international buyers? Buy the B2B and meet them at the fair.
Discover Leisure
B2B MICE · 24 – 25 February
Business tourism has its own B2B
Hotels, venues, destinations and MICE suppliers meet Italian corporate travel managers, incentive planners and event organisers.
Discover MICE
Travel Trade · Outgoing
Outgoing meets travel agencies
Tour operators, airlines, shipping companies, hotel chains and international tourism boards meet Italian travel agencies.
Discover Travel Trade
BTM Gusto · Food & wine tourism
Your excellence, at the table with buyers
If you work in Food & Wine Tourism, you can showcase your local excellence at BTM Gusto, the food and wine tourism section of BTM Italia.
Find out more
BTM Say Yes · Wedding tourism
Destination wedding area
In the Say Yes section you can talk with industry experts, discover the latest market trends, join training workshops and B2B sessions to meet qualified buyers.
Join Say Yes
Destinations · Operators · IdeasBTM 2027 news, before anyone else.
Keep me posted
News & Blog
Latest Updates
Mourning in Puglia, Annibale D’Elia has died: he was head of the Culture and Tourism Department of the Region
Annibale D’Elia was 57 years old, director of the Culture and Tourism Department of the Puglia Region, who died on the evening of Tuesday, October 20, in
TTG of Rimini, the value of territories and the challenges of tourism
The world of tourism meets in Rimini under the sign of Exist, the theme of the 2026 edition of TTG Travel Experience and InOut – The Hospitality Community
Trentino manager Paolo Grigolli appointed to lead Pugliapromozione
The Apulian regional council has appointed Paolo Grigolli as the new general director of A.RE.T. Pugliapromozione, the regional Tourism Agency engaged in the pr
Want to read more? View the complete list