From September 23 to 25, 2026, a new edition of the traveling format of BTM Italia will stop in Poggiardo (Lecce), a location chosen for its ability to tell an authentic Salento, made of history, culture, landscapes, and traditions. For three days, national and international buyers, local tourism entities, and industry professionals will meet to create new connections and enhance the opportunities offered by the destination.
The program confirms the formula that characterizes BTM InterAzioni: generating moments of discussion between the territory, tourism businesses, and the international market directly in the symbolic places of Puglia, starting with an immersive experience to discover local excellences through a fam trip. Buyers will have the opportunity to learn about places, services, traditions, and communities.
A central moment will be the B2B, a concrete opportunity for meeting, networking, and discussion aimed at creating new collaborations and business relationships.
To close the three days, there will be an appointment dedicated to the key themes of contemporary tourism. The final conference will focus on the theme of accessible paths, with a focus on a project aimed at overcoming architectural barriers and improving hospitality services, with particular attention to the Via Francigena.
A theme that is increasingly central to the future of tourism: making destinations more accessible means expanding travel possibilities and building experiences capable of welcoming every person.
The choice of Poggiardo as the venue for BTM InterAzioni enhances a territory rich in identity and tourist attractions. Located in the heart of Salento, just a few kilometers from the Adriatic coast, the village represents a strategic point to tell an authentic Puglia, where history, culture, and landscape intertwine.
Among ancient archaeological testimonies, places of worship, walls, and artifacts that tell the life and traditions of a millenary civilization, the village preserves a historical and architectural heritage of great interest.
Moreover, the strategic position allows easy access to some of the most picturesque destinations in the province of Lecce: from the Adriatic coast, with its cliffs and coves, to Otranto and its historical and cultural heritage, to the numerous rural and naturalistic paths that cross the territory.
Poggiardo thus represents a destination capable of uniting history, nature, and experiences, interpreting that vision of tourism at the center of BTM InterAzioni: a tourism made of relationships, contaminations, and connections, where territories, businesses, and travelers dialogue to create new opportunities.
