International buyers, direct meetings
BTM Italia creates an opportunity for supply and demand in the global tourism market to meet and exchange, connecting international buyers with leisure operators and businesses.
The buyers, carefully selected by BTM, represent the Leisure, Experiential, Outdoor and Luxury segments and come from key Italian and international markets.
A B2B workshop that offers a direct channel to build strategic partnerships, expand your business network and increase your business opportunities in experiential, cultural and luxury tourism.
Buyer segments
- Leisure
- Experiential
- Outdoor
- Luxury
How the B2B Leisure works
The B2B Leisure will take place on 24 and 25 February in the B2B Leisure area, where international buyers at fixed tables will welcome sellers on a rotating basis, with an open agenda, during the two access sessions available:
- 1st session 10:00 – 13:00 24 or 25 February 2027
- 2nd session 14:30 – 17:30 24 or 25 February 2027
Each B2B purchase gives access to one session on one of the two days.
Who the B2B Leisure workshop is for
- Accommodation operators: hotels and other types of accommodation
- Tour operators and travel agencies
- Tourism service companies (guides, private drivers, excursions, experiences, outdoor services, etc.)
- Consortia and business networks
- Tourism boards and destinations from Italy and abroad
Buyers include international tour operators, travel agencies and travel designers interested in destinations, products and tourism services in Italy and worldwide.
How to take part
To buy and access the B2B Leisure, fill in the participation form and wait for the confirmation email with all the instructions to complete your registration.