BTM Italia's B2B is the perfect platform for generating real business. It is the space where supply and demand meet, the place where contacts become concrete opportunities, relationships turn into lasting partnerships, and every meeting can open new markets.
From February 25 to 27, 2026, at the Nuova Fiera del Levante in Bari, BTM Italia will offer a unique opportunity to meet qualified professionals from Europe, Asia, and America, ready to discover and promote tourism in Southern Italy. The B2B is the strategic appointment for those operating in the tourism sector: a concrete opportunity to intercept new markets, consolidate already established ones, and propose a destination to experience all year round. The selection of buyers carried out by BTM is, as always, attentive and targeted, ensuring that every meeting can generate real and profitable opportunities.
In the days leading up to the meetings, buyers will participate in a Fam Trip to discover the excellences of Puglia: villages, cities, nature, food and wine, history, art, and culture. An opportunity to experience firsthand what Puglia has to offer, thus laying the foundations for concrete commercial proposals.
The region offers a complete and diversified tourism system, including sea, natural parks, trails, authentic experiences, and a rich cultural and gastronomic offer. With BTM Italia, operators and buyers can transform these excellences into international business, strengthening competitiveness in a constantly evolving global market.
BTM Italia's B2B is the perfect platform for matching international demand with local supply. Each buyer will have a dedicated space to meet sellers, optimizing time and opportunities.
The meetings are not only professional: the B2B also aims to build authentic relationships, exchange experiences, and share skills among industry operators and is aimed at: tourism operators in the accommodation, hotel, and non-hotel sectors; tour operators and travel agencies; agencies providing services related to tourism (guides, NCC, excursions, outdoor experiences); consortia and business networks; promotion agencies and Italian and foreign tourist destinations.
Buyers include tour operators, travel agencies, and international travel designers interested in discovering new destinations, products, and Italian and international tourist services.
The meetings will be divided into shifts (morning and afternoon) on the first two days of the event, February 25 and 26, in the B2B Area:
·1st shift: 10:00 – 13:00
·2nd shift: 14:30 – 17:30
The purchase of the B2B allows access to only one shift of one day (February 25 or 26).
