Trentino manager Paolo Grigolli appointed to lead Pugliapromozione

The Apulian regional council has appointed Paolo Grigolli as the new general director of A.RE.T. Pugliapromozione, the regional Tourism Agency engaged in the promotion and enhancement of the Puglia destination. The appointment will be officially announced after obtaining the preliminary opinion of the competent council commission. His designation comes at an important time for Apulian tourism, which is called to consolidate the results achieved and further strengthen the region's positioning in national and international markets. Managerial experience, knowledge of governance processes, and attention to the development of destinations are among the skills that can contribute to the future path of Pugliapromozione, once the nomination process is completed.

A professional with a solid experience in tourism management, training, and strategic planning of destinations, Grigolli has been identified through a public evidence procedure aimed at figures with skills in programming and coordinating complex activities, in territorial promotion, and in the realization of projects and events capable of strengthening the attractiveness of territories even in international markets.

Graduated in Economics and Commerce from Sapienza University of Rome and with a master's degree in Marketing Management, Grigolli has directed the Academy of Commerce and Tourism, a special company of the Chamber of Commerce of Trento, and for twenty years the School of Management of Tourism and Culture of tsm – Trentino School of Management.

During his career, he has contributed to the construction of the tourism governance system of Trentino and to the definition of territorial strategies for tourism areas. From 2021 to 2024, he served as the general director of the ApT Val di Fassa, following a path of strategic repositioning and corporate reorganization. During his tenure, revenue increased from 6 to 9 million euros, while the number of collaborators grew from 28 to 40.

For about thirty years, he has been involved in training and research-intervention in tourism and cultural management, both in Italy and abroad. He has collaborated on local development projects with a tourism focus in various countries, including Indonesia, Romania, Croatia, Chile, Uzbekistan, and Vietnam, as well as in the Altai Republic and the Caucasus, on behalf of international organizations.

Since 2010, he has been a member of the scientific committee of AITR, the Italian Responsible Tourism Association. He is the author of publications dedicated to the sector, including Responsible Tourism, published by Franco Angeli in 2011, and Destination Management (R)evolution: Trentino as a laboratory of tourism innovation (2002-2020), published in 2021 together with Pietro Beritelli and Alessandro Bazzanella. His profile is completed by academic activities, with teaching assignments in master's degree courses in tourism and in the Master in Tourism and Hospitality Management at IULM University in Milan, as well as collaboration on research projects.

His professional path also intersects with BTM Italia - Business Tourism Management.

The Trentino manager was among the speakers at the XII edition of the event, held in Bari, at the Fiera del Levante, from February 25 to 27, 2026. An opportunity for discussion and in-depth analysis on issues that today represent some of the main challenges for destinations, from the ability to build effective governance models to the need to combine competitiveness, innovation, and enhancement of local identities.