Don't stay on the sidelines of the tourism business, enter the heart of T-Trade!
The Trade, in the tourism sector, is a strategic engine for the travel industry. A universe populated by all the players who work “behind the scenes” to transform tourism offers into concrete experiences for travelers.
After the great success of the last edition, which saw a wide participation of travel agencies, international operators, qualified buyers, and high-profile partnerships, the T-Trade of BTM Italy returns with an even richer format to offer new business opportunities.
Designed to facilitate the meeting between those who create the offer and those who distribute it, the T-Trade Area represents the reference point for all professionals interested in export tourism: tour operators ready to present packages and destinations; airlines, railways, and shipping companies looking to enhance routes and services; hotel chains and accommodation facilities seeking new partners; tourism boards and foreign destinations eager to promote their territories; as well as buyers, decision-makers, and innovative startups wanting to establish concrete relationships with selected and qualified travel agencies.
An exclusive platform where tourism operators and travel agencies can come into direct contact with the protagonists of international tourism, discover new trends, and expand synergies and collaborations.
The T-Trade Area will be active throughout the duration of the fair, from February 25 to 27, 2026, with a program tailored to the needs of the sector.
Discover all the opportunities waiting for you in this area:
February 25 and 27 – free agenda
Exhibitors will be able to freely organize meetings with travel agencies and operators present at the fair at their own booth
February 26 – B2B Trade
Access to the day dedicated to B2B Trade appointments with travel agencies and Italian wholesalers who have registered in advance, in an exclusive area reserved for outgoing exhibitors.
The T-Trade Area of BTM Italy will once again be the strategic meeting point for tourism operators and agencies this year.
Participating means expanding your network, identifying trends, and turning every meeting into business opportunities.
The T-Trade is an engine of economic and cultural development, a hub where innovation and tradition meet. Being present is not just an opportunity, it is an investment for the future.
