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Thermal Baths, a sector worth over 5 billion euros
Redazione BTM

Thermal Baths, a sector worth over 5 billion euros

Italy's thermal baths are conquering the world! Not just synonymous with treatment and rehabilitation, thermal baths have transformed in recent years into true
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A desk with a sea view: the new era of workation
Redazione BTM

A desk with a sea view: the new era of workation

From check-in to login, travel is changing its face. Until a few years ago, traveling almost always meant completely disconnecting from work. Today, the way we
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Bookings up 13%: a positive summer for Italian tourism
Redazione BTM

Bookings up 13%: a positive summer for Italian tourism

Italy confirms itself as one of the most attractive tourist destinations in Europe even in the summer of 2026. According to the analyses of the Statistics Offi
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Italy of Sacred Trails: where the journey becomes an inner experience
Redazione BTM

Italy of Sacred Trails: where the journey becomes an inner experience

From the Via Francigena to the Franciscan paths, Italy confirms its status as a destination for international religious tourism. In recent years, religious tou
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Tourism and data: the turning point of
Redazione BTM

Tourism and data: the turning point of "digital destinations"

The new geography of tourism is made of data. In recent years, attention has focused mainly on the digitalization of services – online bookings, automate
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Alessandra Priante leaves ENIT. Results and balance of the mandate
Redazione BTM

Alessandra Priante leaves ENIT. Results and balance of the mandate

After two years at the helm of the Italian National Tourism Agency, the mandate of Alessandra Priante comes to an end. The president communicated her decision t
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