Meeting buyers from around the world, presenting your offer, creating business relationships, and opening new business opportunities. This is the heart of the B2B of BTM InterAzioni – Poggiardo, scheduled for September 25, 2026, at the Palazzo della Cultura, from 9:30 AM to 1:30 PM.
The appointment is aimed at tourism operators, businesses, hoteliers, professionals, and local realities who want to expand their professional network by directly engaging with the national and international market. A morning to create concrete connections between those who live and animate the territory and buyers looking for new proposals, experiences, and services to include in their offerings.
For local sellers, participating in the B2B means having the opportunity to personally convey the value of their services and experiences, initiate new business contacts, and identify possible collaboration opportunities. But it also means listening, engaging, and better understanding the needs of a constantly evolving tourism market. Because often a new opportunity arises precisely from a meeting: a contact can transform into a collaboration, a collaboration into a new project, and a project into a concrete possibility for growth.
In line with the well-established formula of InterAzioni, before sitting at the B2B tables, buyers will be the protagonists of a fam trip to discover the territory, designed to showcase the peculiarities, excellences, and experiences that make Salento a unique and interesting destination from a tourism perspective. An opportunity to personally experience places, services, and proposals that can then be narrated and included in the offers directed at their respective markets.
BTM InterAzioni is a space where networking becomes a concrete tool for developing tourism business, while enhancing the professionalism and excellences of the territory. Salento has much to tell, and the B2B represents an opportunity to bring these proposals directly to the attention of new interlocutors, creating a virtuous bridge between local offerings and national and international markets.
And the day will continue with a moment of deepening. Starting at 3:30 PM, the national conference titled “Francigena Salento in cammino: tourism, inclusion, and innovation for territorial enhancement”, will focus on slow and inclusive tourism of the paths, in line with the project “For an Accessible Southern Francigena for All,” promoted by the Municipality of Poggiardo, the lead partner, in collaboration with the European Association of Francigena Ways (AEVF) and the Association Mollare Mai, and funded by the Ministry of Tourism.
The conference will be the concluding moment of BTM InterAzioni – Poggiardo, the itinerant format of BTM Italia scheduled from September 23 to 25, which will bring national and international buyers, tourism operators, and representatives of institutions to discover local excellences and experiences.
