The reservations for exhibition spaces at BTM Italy 2027 are open, which will take place in Bari – Fiera del Levante, from February 24 to 26, and it is worth taking advantage of the exclusive opportunity: by booking by September 15, you will receive a 20% discount.
Tourism evolves, transforms, and creates new growth opportunities for those who choose to be its protagonists.
Participating means coming into contact with national and international buyers, industry professionals, institutions, tourism operators, and companies that are helping to shape the future of tourism. A unique opportunity to enhance your brand, present products and services to a highly qualified audience, and develop new strategic partnerships.
The 2026 edition concluded with particularly significant results, confirming BTM's role as one of the most important events in the national tourism landscape.
Among the main results:
- - 8% growth in attendance compared to the 2025 edition
- - 565 exhibitors including companies, municipalities, regions, trade associations, tour operators, tourism bodies, and travel agencies
- - 120 national and international buyers involved in B2B matching sessions
- - Nearly 13,000 appointments held over three days in the Trade, MICE, and Wedding clusters;
- - 316 communication agencies, web agencies, and specialized publications present;
- - 398 accredited journalists from the travel, food, wedding, and lifestyle sectors;
- - 370 speakers involved in over 180 appointments including conferences, speeches, panels, and keynotes distributed across 8 conference rooms
- - Over 1.3 million impressions and about 10,000 interactions generated on BTM Italy's official social channels.
Numbers that tell of an increasingly authoritative event, capable of generating relationships, visibility, and concrete opportunities for all participating operators.
Being present at BTM 2027 means investing in three days of high added value, dedicated to networking, promotion, and business development.
Exhibitors will have the opportunity to present their offerings to a professional and qualified audience; meet selected buyers and operators from different markets; strengthen their brand awareness; build new collaborations and partnerships; access concrete and measurable business opportunities; expand their network of contacts and open up to new markets.
Those who choose to book their stand now will benefit from particularly advantageous conditions. The promotion is active until September 15, guaranteeing a 20% discount on the cost of the exhibition space. In addition to the economic savings, early booking allows for the selection of the most strategic positions within the exhibition area, ensuring greater visibility during the event.
