Google, hospitality, storytelling, and villages: on April 23, BTM InterAzioni brings a concrete afternoon of discussion on today's and tomorrow's tourism, with meetings scheduled in the halls of the Ducal Palace of Presicce, starting at 3:00 PM.
After registration, the work will begin at 3:30 PM with a presentation dedicated to “Google's Ecosystem for Tourism”, by Veronica Rizzo, Local Marketing Expert and product expert of Google Business Profile. An appointment designed to provide operators with concrete tools to make the most of Google profiles and improve their online visibility, an essential element for competitiveness in the tourism sector.
At 4:10 PM, there will be a practical approach with Marco Volpe, Consultant and Hotel Trainer, who will guide participants through strategies and tools useful for better selling, optimizing daily work, and retaining guests, with an operational focus on the real needs of accommodation facilities.
At 5:00 PM, the discussion will delve into the panel “Travel Destination: territorial drivers for new narratives in step with the times”. A moment of reflection on how culture, food and wine, and wedding tourism can become powerful narrative levers, also thanks to the use of artificial intelligence, to tell the territories in an authentic and engaging way with Alberto Cazzato – Municipal Councilor of Presicce-Acquarica with a mandate for institutional communication; Mirko Marchitelli – Your Museum, cultural designer; Antonio Marzano – Journalist, expert in Wedding Tourism; Lucrezia Argentiero – Journalist and travel blogger. The meeting will be moderated by Mary Roberta Rossi - Event manager BTM Italia.
The day will continue at 6:20 PM with a second moment of institutional discussion dedicated to the policies of enhancement and development of villages, a central theme for the tourist relaunch of internal areas. The goal is to strengthen the bond between local communities, territories, and visitors, building sustainable and shared development models.
Among the protagonists: Antonio Decaro – President of the Puglia Region; Natacha Pizzolante – Councilor for Tourism and Culture of Presicce-Acquarica Francesco Paolicelli – Councilor for Agriculture of the Puglia Region; Emanuela D’Aversa – Vice President of Federterziario Tourism; Fabio Tarantino - President of the Province; Paolo Rizzo – Mayor of Presicce Acquarica. The appointment will be moderated by Pierandrea Fanigliulo – Journalist and writer
The initiative represents an important opportunity to enhance local destinations and stimulate a concrete dialogue on the prospects of contemporary tourism, increasingly oriented towards sustainability, digitalization, and authentic storytelling of territories.
