SEO AI for tourism: I'm Evolution protagonist at BTM Italy 2026

In today's digital market, visibility is no longer enough: what really matters is transforming attention into concrete results, real contacts, and measurable growth. It is with this vision that I'm Evolution operates, an Italian agency of reference in digital marketing and online transformation of businesses.

Founded in 2003 by brothers Luca and Marco Bove, the agency was born in Taviano, in the heart of Salento, and over time has grown to establish two operational offices, in Lecce and Reggio Emilia, becoming a strategic partner for companies, brands, and tourism entities that want to compete online with method, data, and tailored strategies.

Over the years, I'm Evolution has developed a comprehensive offering that integrates SEO and local SEO, advertising on Google and social media, strategic consulting, digital PR, and web analysis. An approach particularly effective in the tourism and hospitality sector, where intercepting the right demand at the right time makes the difference between a simple online presence and a project capable of generating real value.

The new frontier: SEO for Artificial Intelligence in tourism

Alongside established services, I'm Evolution is increasingly investing in Artificial Intelligence applied to tourism, with a specific focus on one of the most important evolutions in recent years: SEO for AI-based response engines (or AEO or GEO), such as ChatGPT, Perplexity, and Gemini.

Today, it is no longer enough to rank on Google.

More and more travelers are using conversational tools to organize their experiences: they ask for advice, compare destinations, and choose where to book directly through intelligent assistants.

Being visible in these new ecosystems means building a decisive competitive advantage.

Working with an AI SEO perspective means optimizing content, authority, and digital presence so that a tourism brand is recognized as a reliable source and cited in the responses generated by artificial intelligence. This includes strategies for content architecture, online reputation, local presence, and the production of truly useful information for travelers.

A concrete example.

Imagine a user asks ChatGPT: “What are the best spa hotels in Salento for a romantic weekend?”

In this scenario, the game is not only played on classic SERP positioning but on the ability of the structure to be present and recognizable even in AI responses.

Through an AI SEO strategy, I'm Evolution helps hotels and destinations build content and digital signals that make the brand emerge as a reference, increasing the likelihood of being suggested right when the intention to book arises.

A tailored approach, driven by data and people.

I'm Evolution works every day to increase visibility, generate contacts, and improve bookings, supporting accommodation facilities, tour operators, local authorities, and businesses in strengthening their brand reputation and enhancing territorial identity through digital means.

At the heart of every project is a clear vision: personalized strategies, data in hand, and constant attention to results, without ever losing sight of the value of human relationships. A philosophy that has allowed the agency to grow, face new challenges, and build solid and lasting collaborations over time.

Today, the team consists of eleven professionals, a dynamic structure capable of combining technical skills, creativity, and innovation, ready to support companies and destinations in their digital development paths.

Appointment at BTM Italy 2026.

For this reason, I'm Evolution returns to BTM Italy, confirming its presence at one of the most important events dedicated to tourism and territorial promotion.

From February 25 to 27, the agency will be present to meet operators, businesses, and entities interested in growing their tourism project through advanced digital strategies and the new opportunities offered by artificial intelligence.

BTM Italy will be the right opportunity to discover how to transform online presence into real value.

For more info: https://www.imevolution.it/

Cover photo by Stefano Pinci