A partnership looking towards the future of hospitality: the collaboration between BTM Italia and Titanka!, the San Marino web agency that has been supporting accommodation facilities for 25 years with advanced digital solutions designed to ensure full management autonomy and market competitiveness.
Also this year, in Bari, Titanka! will sign BTM OFF, the digital training and in-depth format aimed at hoteliers and tourism operators, with two days dedicated to the Customer Journey of the guest.
On Wednesday, February 25 and Thursday, February 26, in the Hospitality Room, six training sessions will alternate to guide participants in the complete definition of the guest's Customer Journey, within a unique program inspired by the official theme: “re-generate: two faces, one vision”.
By participating in the BTM OFF course, hospitality professionals will have the opportunity to acquire concrete and updated tools to face the challenges of 2026, starting from a complete vision of the modern Customer Journey, that is, understanding how travelers move, what they seek, and which elements convince them to choose one facility over another.
And then focus on updated strategies on SEO, Email, and AI: how to be found in the new era of intelligent search and leverage advanced tools to increase visibility and performance.
Effective management of quotes and requests: transforming every quote into an engaging purchasing experience, increasing conversions and average value.
Communication techniques with the guest: from the strategic use of social media to professional videos, to email marketing, to influence decisions and generate emotions.
Concrete processes to implement immediately: tools, workflows, real examples, and best practices ready to be applied directly in one's facility.
To close the works will be Marco Baroni, CEO and co-founder of Titanka!.
“In the near future – he announces - the truly essential skill for those working in tourism will be the ability to manage and govern new technologies, not to suffer them. The evolution is continuous in every sector, but in the world of digitalization it runs even faster. Artificial intelligence is already part of our lives and will increasingly be: the real difference will be made by those who know how to use it to their advantage. As in every era, technology is useful only if you know how to use it. Today, knowing how to work with AI – continues Baroni - means applying it to direct sales, collecting the right data, reading it, interpreting it, and transforming it into concrete actions. AI can bring out the often-unexpressed potential of every accommodation facility, but preparation is needed to truly bend it to one's goals. It is precisely from this vision – he concludes - that TITANKA.AI is born: a tool designed to support tourism entrepreneurs in their daily decisions, making data finally understandable, usable, and oriented towards the real growth of the business.”
To delve into the topic and acquire new skills, the appointment is at BTM Italia, with BTM OFF.
Below is the program:
Wednesday, February 25 – Phase 1: Research and Discovery
15:00-15:45 – When SEO meets AI: the new rules of online visibility – Maria Chiara Turino
15:45-16:30 – Beyond the like: building the hotel experience through digital channels – Milena De Vivo
Thursday, February 26 – Phase 2: Contact, first interactions, choice
10:30-11:15 – When images sell: visual marketing that transforms interest into bookings – Stefano Giorgetti
11:15-12:00 – Being present, even when you are not: the secret of new digital hospitality – Stefano Lucchi
16:30-17:15 – From Stranger to Guest: the Email Marketing Funnel that automates sales – Stefano Pangrazi
Phase 3: Data analysis, planning, and Artificial Intelligence
17:15-18:00 – TRUE Automation: when AI informs you, acts, and can sell better – Marco Baroni, CEO and co-founder of Titanka!
The event offers two days of intensive training, designed to provide concrete tools aimed at transforming the way of welcoming and communicating with guests.
BTM OFF is the appointment dedicated to digital marketing within BTM, scheduled from February 25 to 27, 2026. At the TITANKA! stand 63-64B, innovative solutions and strategies for the future of hospitality will be presented.
