Ferdinando Fefè De Giorgi as a special guest at BTM Italy 2026

BTM Italy 2026 announces a guest of absolute prestige: Ferdinando Fefè De Giorgi will be the protagonist of the next edition of the event scheduled in Bari, at the Fiera del Levante, from February 25 to 27 2026. A presence that further strengthens the bond between sports, territory, and tourism, in the name of Italian excellence.

Technical Commissioner of the Italian national volleyball team, De Giorgi represents one of the most authoritative and recognizable figures in Italian sports. Two World Championships won as a coach, three as a player with the historic “generation of phenomena”, a journey that tells not only of successes but above all of method, vision, and leadership built over time. Values such as teamwork, daily work, sense of belonging, and attention to detail are the distinctive traits of his human and professional journey.

His presence at BTM Italy 2026 takes on a meaning that goes beyond the sporting aspect. Fefè De Giorgi perfectly embodies the idea of sports as a tool for territorial storytelling and as a powerful tourist attraction. Major events, international successes, and symbolic figures in sports contribute to strengthening Italy's image in the world, making it recognizable, credible, and capable of conveying positive values related to the identity of places.

In this sense, BTM Italy chooses to enhance an authentic testimony of leadership, capable of speaking not only to industry professionals but to a broader audience interested in understanding how sports, tourism, and development can interact in a virtuous way.

De Giorgi's participation is also part of a particularly significant context: 2026 will be the year of Puglia European Region of Sport. A coincidence that reinforces the message of BTM Italy, called to tell the story of a region and a country capable of uniting sporting excellence, territorial promotion, and tourist attractiveness.

BTM Italy 2026 thus confirms itself as a meeting place for visions, experiences, and success stories, where sports become a universal language and a strategic lever to tell a winning, authentic Italy deeply connected to its values.