B2B, networking and development of the tourist product: in Maratea the heart of the comparison between operators and the market with BTM InterAzioni Special Edition.
From May 6 to 8, the “pearl of the Tyrrhenian Sea” will host the itinerant format of BTM Italy aimed at strengthening the positioning of the destination in national and international markets and creating new opportunities for local operators. The initiative, wanted and supported by APT Basilicata, was announced by General Director Margherita Sarli during BTM Italy 2026.
Buyers and industry journalists will be the protagonists of an immersive fam trip to discover local excellences, directly experiencing the tourist offer of Maratea and the surrounding areas. A fundamental experience that will allow transforming the knowledge of the destination into a commercial product, strengthening the positioning and sales capacity in the markets through direct contact with places, services, and territorial identities.
The journey will culminate on May 8 in the halls of the Grand Hotel Pianeta with a day dedicated to B2B meetings, a key moment to promote the commercialization of the offer and open up to new markets.
Registrations, free of charge, are open!
The B2B, structured and selected, is dedicated to those who want to transform their offer into new commercial opportunities and strengthen their positioning in the markets by meeting qualified buyers.
A strategic appointment for those who want to give visibility to the destination and strengthen their commercial presence through direct and targeted relationships.
Maratea stands out for its ability to integrate sea, outdoor, culture, and local identity into a coherent and attractive proposal, and BTM InterAzioni will offer tourism operators a concrete opportunity to network, strengthen their offer, and intercept new flows, enhancing a destination with ample room for growth and positioning. In a unique landscape context, commercial comparison also becomes a tool for the development of the tourist product.
