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From 'reality plus' to synthetic experiences. At BTM Italy, the panel that explores the post-real
What if the next trip didn't exist at all, but was designed by an algorithm, in a place that never existed, among credible yet synthetic emotions? Beyond the re
SEO AI for tourism: I'm Evolution protagonist at BTM Italy 2026
In today's digital market, visibility is no longer enough: what really matters is transforming attention into concrete results, real contacts, and measurable gr
Outdoor tourism: at BTM Italia, the future of travel in nature is being shaped
Outdoor tourism is experiencing a phase of strong expansion, driven by an increasing demand for authentic, sustainable experiences in contact with nature. Hikin
#BTM 2026. With Nimar Industry, the value of hospitality comes from design
In the world of contemporary hospitality, furniture surpasses mere aesthetic function to become a strategic tool capable of impacting the guest experience, stre