Presicce-Acquarica is preparing to welcome a new stage of BTM InterAzioni, the itinerant format of BTM Italy – Business Tourism Management, scheduled from April 21 to 23, 2026. An appointment that puts the territory and its potential at the center, transforming it into a true hub of relationships and opportunities for tourism operators in Salento. The initiative is born with a clear objective: to enhance the local offer through direct comparison with the national and international market. Not just promotion, but above all the construction of concrete relationships, capable of generating development and new business perspectives.
The operational heart of the event will be the B2B scheduled for April 23, from 9:30 AM to 1:30 PM, in the halls of the Palazzo Ducale in Piazza del Popolo. A strategic moment of meeting between supply and demand, where local sellers will have the opportunity to directly engage with qualified national and international buyers, including tour operators, travel agencies, and event and congress organizers interested in the Puglia destination and, in particular, in lower Salento.
The B2B represents a fundamental lever for the development of the tourism sector: participating means presenting your services to targeted interlocutors, activating new collaborations, and opening up to previously unexplored markets. A concrete opportunity to strengthen your commercial presence and expand your professional network, in a highly qualified context.
Access is free and is aimed at a wide audience of operators: hotel and non-hotel accommodation facilities, tour operators and incoming agencies, entities that offer tourism services such as guides, NCC, experiences and excursions, but also consortia and product clubs. To participate, simply register at the link https://www.btmitalia.it/it/btm-interazioni-presicce-acquarica-2026-1470.htm#contact-section and wait for confirmation, thus entering a circuit of high-value meetings.
BTM InterAzioni thus confirms itself not only as a showcase of the territory but as a concrete development platform. An appointment that combines promotion, training, and business, offering Salento operators real tools to grow in an increasingly competitive and international tourism market.
