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Speakers

Friel Martha

Friel Martha

Advisory Board BTM Italia in Cultura & Turismo

Personal data

Martha Friel focuses on tourism, culture, and the creative industries, areas on which she conducts research, teaching, and design work in Italy and abroad. She is a senior fellow at the Santagata Foundation for the Economics of Culture.

Speaker's sessions

[Day 1] - 26 February 2026

15:45 - 16:40

Place: THINK TANK

Travel Futures: new generations, new professions, new skills

[Day 2] - 27 February 2026

12:30 - 13:20

Place: HOSPITALITY

Waves of Regeneration: surfing as a driver of new tourist attractiveness

[Day 2] - 27 February 2026

15:00 - 16:00

Place: THINK TANK

Urban Regenerations: new ways of living in art cities

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