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Avegno Iacopo

Avegno Iacopo

Direttore Generale Turismo, Marketing territoriale e Sistemi Informativi Regione Liguria

Personal data

A public administrator with a 25-year career at the Liguria Region, he boasts a solid legal background, a Master's degree in Management from Bocconi University, and is registered in the National Register of General Directors of National Health Service companies. He has developed a deep understanding of the functioning of public institutions, distinguishing himself for his strategic vision and leadership skills in complex organizational contexts. After a decade of experience in the General Directorate of the Presidency, he currently coordinates regional policies for tourism, territorial promotion, and digital innovation, with a particular focus on sustainability, accessibility, and integrated governance models. He has led complex programs and projects at the national and European levels, contributing to the strategic development of regional tourism systems.

Speaker's sessions

[Day 1] - 26 February 2026

10:30 - 11:30

Place: THINK TANK

Destination Governance: new tasks of DMOs

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