A dog-related entrepreneur since 2001, Elisa Guidarelli integrates business and technical skills into a structured approach to dog hospitality. A dog consultant, trainer, and educator, she has developed a sustainable method that helps hospitality businesses establish truly effective and tailored hospitality standards. With the DOG-IN DOG-OUT project, she supports hotels, resorts, and destinations in developing operational strategies to become 100% dog-friendly, through certified protocols, staff training, and replicable management models. Author of the only Italian book dedicated to dog hospitality, she is recognized as one of the leading experts in the field. Her work has been featured in over 100 media outlets, including Sky, Mediaset, Rai, Millionaire, Panorama, and Business People.