Speakers

Personal data

Oh, you work with data, so you must love numbers! As an analyst, I hear it a lot. But for me, data is so much more than numbers. It's about understanding people and their behavior so we can create better products and experiences that are truly successful. In tourism, my goal is to understand travelers: discover what makes a trip memorable and use this information to create destinations that put the traveler first. With VisitDenmark's data platform, VisitData, my goal is to make data something everyone can use, not just analysts. I want destinations across Denmark to feel confident using information to guide their decisions, whether it's planning for the upcoming season, developing new experiences, or reaching the right travelers. Because when we understand the data behind people's journeys, we can create better ones. Before entering the tourism industry, I worked in telecommunications and consumer goods, sectors where data has long been a key driver of growth. Bringing this expertise to tourism is exciting and full of opportunity as the industry continues to evolve and embrace the power of insights.