For over sixteen years, she has worked in digital communications, working alongside small and medium-sized businesses to closely observe their production processes, listen to the stories of those who experience them every day, and translate them into coherent and effective visual and textual narratives.
Since 2010, she has worked freelance with communications agencies, offering influencer marketing consultancy and as a producer on structured projects involving multiple content creators.
She writes for food and wine and lifestyle magazines and blogs. Online since 2008 as @singerfood, she was already an "old-school" blogger.