Luca Vescovi is an entrepreneur and researcher with over 25 years of experience in the digital sector, specializing in the integration of artificial intelligence, neuromarketing, and innovation applied to tourism.
He conducts research and development for OpenRosetta.ia, the AI software that allows you to create chatbots, answer phone calls, manage Google Ads campaigns, and respond to emails. The project was born with the goal of making multilingual interaction between operators and travelers accessible and scalable, leveraging artificial intelligence to break down communication barriers and increase online bookings.
Luca is an active member of the Italian Association for Artificial Intelligence in Tourism and coordinates the Online Tourism Department for the Italian Neuromarketing Association, contributing to scientific research on how emotions and technologies influence travel decisions and how to use them to develop new generative AI systems, such as OpenRosetta.ai.
Among the first in Italy to combine biometric analysis, predictive algorithms to understand user behavior, and AI systems, Vescovi continues to promote an ethical and strategic approach to AI, both in the design of digital ecosystems and in scientific dissemination through conferences, master's programs, and collaborations with universities and institutions.
Place: HOSPITALITY