Speakers

Personal data

Francesco Tapinassi is director of Toscana Promozione Turistica and scientific director of the BTO, Be Travel Onlife. Previously, he served as tourism director for the Tuscany Region, tourism policy director at the Ministry of Cultural Heritage and Activities, senior marketing strategist for the Fondazione Sistema Toscana, director of the Grosseto Tourist Board (APT), and social media manager for the Ogliastra Regional Government. He is a speaker at conferences on tourism reviews and online reputation and a trainer in collaboration with several Italian universities.
He is co-author, with Nicola Zoppi, of the book Apogeo "Web Marketing of Reviews
Survival Guide to TripAdvisor & Co. for Hoteliers and Restaurateurs" (2017),
and of "Turismo e reput'azione" by Franco Angeli, together with Robetta Milano.