The new generations are not just looking for experiences as “spectators” but seek identity, participation, belonging, and contemporary languages that make them feel like protagonists of the stories just like in a video game, or by interacting with forms of generative artificial intelligences. The talk proposes a paradigm shift to transform the visitor into a spectator and author starting from innovative case studies.
Speaker: Fabio Viola - Founder of TuoMuseo and Game Designer