The evolution of hospitality. Nicola Delvecchio discusses trends at BTM 2026

The world of hospitality is undergoing a profound transformation.

Traveler expectations are changing, investor strategies are evolving, and the very concept of hospitality is enriched with new meanings: sustainability, experience, technology, authenticity. In this continuously moving scenario, understanding where the market is heading is the key to creating real and lasting value. This is precisely where Nicola Delvecchio's contribution begins, one of the most attentive voices to the changes in the world of hospitality, among the protagonists of BTM Italia.

Hotel strategist, senior consultant at Teamwork Hospitality, a leading company in Italy for consulting and training in the hotel sector, Delvecchio, with his strategic vision oriented towards innovation and quality of the hospitality product, supports entrepreneurs and hotel chains in defining winning business models and market positioning.

An expert connoisseur of modern hospitality dynamics, his expertise ranges from feasibility analysis to the design of innovative concepts, making him a strategic bridge between operational management and the world of investors. His passion for excellence and innovation has led him to conceive and lead Hotel Voyager, the research and travel project that explores the best realities of global hospitality to intercept future trends and transfer them to the Italian market. Thanks to this global vision, the professional combines a deep technical expertise in hotel Real Estate with a unique sensitivity to guest experience and the evolution of the hotel product. A respected speaker and trainer, he places at the center of his approach the ability to transform hospitality structures into valuable assets, anticipating global market trends and adapting them to the unique context of Italian tourism. His approach is pragmatic yet inspirational: fewer slogans, more numbers; fewer passing trends, more sustainable models over time. His work focuses on investments, real estate development, and the new needs of contemporary travelers, helping operators and investors read the signals of change before they become evident. At BTM Italia 2026, he will animate the speech titled “New trends in hospitality: what do investors and travelers seek today” (February 25, 11:40 AM in the Hospitality Room).

It will be a moment of discussion designed for those who want to go beyond the surface and truly understand which assets and formats attract investments today; how traveler expectations are changing; which hospitality models are generating real value and how data and concrete cases can guide strategic choices. The meeting will not simply provide a snapshot of the moment but will accompany the audience on a journey through data, case studies, and inspirations that can help read the future of hospitality. There will be discussions about hybrid experiences, new balances between luxury and authenticity, emerging destinations, and how to intercept an increasingly aware and selective demand. A valuable opportunity for those working in tourism, for investors, for those developing projects, and for those who want to anticipate trends instead of chasing them.

<<The most relevant trends in the hospitality sector - anticipates the consultant - move along two main directions: demand and supply. Travelers are seeking increasingly personalized and profound experiences, while investors desire sustainable and innovative business models. Luxury is evolving towards ultra-luxury, while the economy is transforming into more curated and experiential versions. The very concept of travel is also changing: we are moving towards the era of transformative travel, which will replace purely experiential travel, especially for high-spending tourists. Today, there is a search for personal growth, well-being, and authentic immersion in the context, rather than simple discovery of places or activities>>.

Focus also on new segments.

<<The profile of travelers is becoming increasingly diverse – emphasizes Delvecchio -. There is a rise in “solo traveling,” senior travelers, silver age, and new generations. We are talking about seven generations on the move: starting in 2025, with the Beta Generation, meaning all those born in the era of Artificial Intelligence, we will witness new behaviors that will influence the entire market. Operators and investors will need to anticipate trends, understand what each traveler segment is looking for, and shape the offer accordingly. The future of hospitality is no longer just about the product: it is transformative experience, strategic positioning, and concrete value for guests and investors>>.

The future of hospitality is built today, with the right questions and the right people around the table of knowledge.

Following this speech means taking home concrete tools to understand where the market is heading and how to position oneself credibly and competitively. It is an invitation to rethink hospitality not just as a product, but as a valuable experience, capable of speaking to both today’s and tomorrow’s investors and travelers.

BTM Italia 

Bari - Fiera del Levante

February 25 - 26 - 27, 2026