Rebel Hospitality, at BTM the discussion on new tourism models with Cristina Nadotti

Cristina Nadotti will be among the protagonists of BTM Italia 2026, participating on February 27 in the panel of the Think Tank titled Rebel Hospitality: pioneers of change in a world already beyond the limit. An appointment that fits into the heart of the most current debate on the future of tourism, called to confront the environmental, social, and economic limits of the planet.

A long-time journalist, born in Liguria and adopted by Sardinia, Cristina Nadotti worked at la Repubblica from 2003 to 2024, dealing with foreign affairs, national news, international cooperation, and the environment. In recent years, she has been one of the reference signatures of Green&Blue, the content hub of the Gedi Group dedicated to ecological transition, contributing to building a critical and documented narrative on major environmental and climate issues.

In April 2025, her book The tourism that doesn't pay was published by Edizioni Ambiente, an investigative essay that addresses without rhetoric one of the central knots of the contemporary travel industry: overtourism. The volume dismantles the idea of tourism as an automatic engine of infinite growth, highlighting the contradictions of a sector capable of generating wealth but also producing extremely heavy side effects on territories, local communities, and ecosystems.

From housing pressure in art cities to the transformation of villages into consumer products, from congestion of public services to the environmental fragility of coasts and mountains, the investigation tells a system that often operates according to an extractive logic, more oriented towards immediate profit than long-term sustainability. An analysis built through data, scientific studies, and direct testimonies from citizens, workers, and operators in the territories most exposed to tourist flows.

The panel Rebel Hospitality fits perfectly into this reflection process. At the center of the discussion is not the idea of cosmetic sustainability, but the necessity to rewrite hospitality models in a regenerative key. Structures and operators that do not limit themselves to reducing environmental impact, but aim to restore value to places, repair ecosystems, strengthen local supply chains, and measure the social impact of their activities.

Nadotti's contribution will bring to the Think Tank of BTM a clear and documented perspective on the dark side of mass tourism, but also on the necessary tools to govern change. A change that can no longer be postponed, in a global context marked by the climate crisis and resource depletion.

The book The tourism that doesn't pay, created in collaboration with Legambiente and in support of the Change Climate Change campaign, is part of the VerdeNero Inchieste series by Edizioni Ambiente, dedicated to investigative journalism on major environmental issues. A series that combines scientific analysis and narrative, with the aim of providing readers with a true “toolbox” to understand complex phenomena often simplified by public debate.

Cristina Nadotti's presence at BTM Italia strengthens the role of the event as a space for critical discussion on the future of tourism. A future that, as emerges from the panel Rebel Hospitality, can no longer rely on past models, but requires courageous choices capable of bringing together economy, environment, and social justice.