Smart Destination. Data that Transform Tourism: Towards the European Data Space with DEPLOYTOUR

European tourism is entering a new data-driven era. The DEPLOYTOUR project, launched in October 2024 and funded by the Digital Europe program of the European Commission, aims to create and implement the European Tourism Data Space (ETDS) — a common, secure, and interoperable data space for the entire European tourism sector. This panel explores the strategic role of data in modern tourism, how data sharing and analysis can enhance competitiveness, sustainability, tourist flow management, and innovation.