Italea: when root tourism regenerates global tourism

The panel explores root tourism as a tool for cultural, social, and economic regeneration, capable of transforming identities, memories, and local traditions into contemporary tourist experiences. Through the presentation of the results of the Italea project and the dialogue between communication, territories, and testimonies, the meeting highlights how authentic stories can generate new international connections and contribute to the construction of a more conscious, sustainable, and future-oriented tourism.