"More tourism for all": dialogue on tourism, sustainability and innovation

Tourism is not just an economic sector, but a complex social ecosystem that reveals the tensions and aspirations of our time.

In the book titled "More tourism for all", Paolo Verri and Edoardo Colombo engage in a heated dialogue that explores the multiple dimensions of contemporary travel: from accessibility to overtourism, from environmental impact to community dynamics. With a more philosophical and cultural perspective, Verri investigates the symbolic meaning of tourism as a tool for knowledge and personal transformation. Colombo, attentive to economic and technological aspects, analyzes the opportunities offered by digital innovation and new mobility models. The result is a nuanced narrative that transcends the rhetoric of tourism as mere consumption, restoring its dignity as a social and cultural practice. An intellectual journey that reflects on how to make the tourist experience more equitable, sustainable, and human, where technology and relationships can finally integrate.

The volume will be presented this afternoon in Bari, at the Confindustria headquarters (Via Amendola) in a meeting that promises to be rich in interesting insights. Just think that the two authors will dialogue with those who know the tourism universe and its derivatives very well. There will be Marina Lalli, president of Federturismo Confindustria; Massimo Salomone, coordinator of the Technical Group Confindustria Puglia, as well as president of the Tourism section of Confindustria Puglia; and Luca Scandale, general director of Puglia Promozione.

The appointment has been anticipated by Gazzetta del Mezzogiorno, which published a rich interview, curated by Alice Scolamacchia, with Paolo Verri, a professor at IULM in Milan, and Edoardo Colombo, president of Turismi.ai but also Advisor of the Scientific Committee of BTM Italia. An expert in digital transformation, the professional discusses the relationship between economic growth and sustainability in Puglia.

“Puglia – declares Colombo – has a governance that has been able to increase flows, measuring impact and guiding choices. Tourism must not only produce GDP, but shared well-being.”

“Governance is fundamental – this is Verri's response to a specific question from the journalist – If there is no agreement on the vision and perspective of common work between public and private, everything else does not matter.”

Today's appointment in Bari will be a unique opportunity to engage with experts and authors on the role of tourism in our time.