BTM Italyoffers the opportunity for meetings and exchanges betweendemand and supply of the global tourism market, connecting international buyers with operators and companies in the leisure sector.
The carefully selected buyers by BTM represent the segments Leisure, Experiential, Outdoor and Luxury, coming from significant Italian and international markets.
A B2B workshop that represents a direct channel to create strategic partnerships, expand your commercial network and increase business opportunities in experiential, cultural and luxury tourism.
HOW THE B2B LEISURE IS ORGANIZED THE B2B LEISURE
The B2B Leisure will take place on February 25 and 26, 2026, within the B2B Incoming Italy area, organized with a free agenda during scheduled meeting shifts:
- 1st SHIFT: from 10:00 AM to 1:00 PM
- 2nd SHIFT: from 2:30 PM to 5:30 PM
Purchasing the B2B corresponds to access to only one shift of one day (February 25 or 26).
WHO THE B2B LEISURE WORKSHOP IS FOR
- tourism operators in the accommodation, hotel, and non-hotel sectors - tour operators and travel agencies - Agencies providing services related to tourism (guides, NCC, excursions, experiences, outdoor services, etc.) - Consortia and business networks - Promotion agencies and tourist destinations in Italy and abroad
The buyers include tour operators, travel agencies, and international travel designers interested in Italian and global tourist destinations, products, and services.
HOW TO PARTICIPATE
To purchase and access the B2B Leisure, fill out the form below and wait for the confirmation email with all the instructions to complete the registration.