At BTM Italy, the Lectio Magistralis by Stefano Boeri on sustainable tourism and territory

Global approach, deep roots: Stefano Boeri will be a key figure at BTM Italy 2026.

A prestigious presence that will add authority to an event that has emphasized sustainability since its inception, understood not only as environmental responsibility but as a cultural and strategic tool for the development of territories.

With the Lectio Magistralis, “From World Park to Parco Italia. An ecological vision for territory and tourism”, Boeri, the architect who has revolutionized the way to conceive skylines and suburbs, transforming them into livable and sustainable scenarios, will offer an approach in which tourism becomes an integral part of an ecological and cultural vision, capable of generating social, environmental, and economic value.

The appointment is in the Main Arena (Fiera del Levante) on February 26, at 1:20 PM.

From the World Park project, which proposes to read the planet as a continuous ecological infrastructure, to the Italian proposal of Parco Italia, which interprets the national territory as a common good to be protected and enhanced, the reflection of the urban planner appreciated and esteemed worldwide explores the strategic aspects of coexistence between sustainability, local development, and tourism. The speech will also touch on concrete experiences: from Tratturi, reinterpreted as slow infrastructure for gentle mobility and experiential tourism, to Valdinievole, where the villages become nodes of a polycentric network, up to urban forestry projects like Forestami and symbolic installations like Il Bosco delle Troiane, which unite memory, art, and environmental regeneration.

A moment designed for public administrators, tourism entrepreneurs, professionals, and young people from Puglia to discover how innovation, beauty, and attention to well-being can transform places and enrich everyone's experience. An opportunity not to be missed to rethink the urban context following the direction of those who, starting from the centrality of the individual, have been able to indicate new paths to build spaces “tailored to the contemporary human being” imagining first, and then realizing, regenerative contexts.

With a career spanning architecture, urban planning, and design, Stefano Boeri uses the language of design to intertwine beauty, identity of places, and sustainable future. The manifesto of this philosophy is the Vertical Forest (Boeri Studio, Milan, 2014), an iconic concept where vegetation is not just a decorative element but an integral part of the architecture: a green lung in the metropolitan heart of Milan.

Captain of the urban revolution and ecological transition, Boeri has accepted to take the stage at BTM Italy to support its course in the decades-long journey between sustainability, innovation, and more livable cities.

For years, in fact, the Scientific Committee has been carrying out a coherent strategic process that brings together digital, sustainability, heritage, design culture, deglobalization, artificial intelligence, and climate adaptation. A significant part of the annual programs, which have often anticipated some of the most relevant challenges of contemporary tourism, testifies to this. Therefore, there is a technical and social audience at BTM, a broad elite ready to seize that type of emancipation for Puglia and other regions of southern Italy, all guests and present during the three days of the event.

In this sense, the climate-sustainability supported by BTM, far from being an occasional or trendy topic, has always proven to be a strategic choice that has guided the development of content, panels, and discussions among institutions, businesses, and professionals. And it is precisely within this vision that the participation of Prof. Stefano Boeri fits in with natural coherence. The interview will be conducted by Prof. Beppe Giaccardi, Advisor of BTM Italy, strategy and organization consultant for tourist destinations.