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Svanera Clara

Svanera Clara

Responsabile relazioni internazionali Toscana promozione turistica – giornalista

Personal data

A journalist and writer on culture, tourism, and international affairs for 25 years. She has lived
in five countries and authored around a thousand publications, including reports, specials, guides, and books. She served as a correspondent for Scandinavian countries and the
United Nations in Geneva, where she covered indigenous peoples around the world. She writes for the most important tourism magazines of the Cairo/RCS group. She is the creator and president of two
national journalism awards. She is responsible for international relations and international media relations for Toscana Promozione Turistica, coordinator of content and communications for the "Benvenuti" tourism promotion project, and creator of BTO Women, a space dedicated to talent and creativity in the tourism sector. She is a speaker at national and international conferences and seminars on topics related to cultural tourism and women's tourism. She is the author of the following books and guides: Parks of Italy (Giorgio Mondadori Publishing), Coasts and Seas (Giorgio Mondadori Publishing), The Land of the Maya (Giorgio Mondadori Publishing), Etruscan Tuscany (Giorgio Mondadori Publishing), The Twentieth Century (Federico Motta Publishing), Decades of Contemporary History (Federico Motta Publishing), Enjoy Your Meal (Dreyer Book), Tuscany, a World Heritage Site (Giorgio Mondadori-Cairo Publishing), “Welcome to Tuscany!”, “Widespread Unesco” and “Tuscany with the Family” (Lonely Planet)

Speaker's sessions

[Day 1] - 25 February 2026

12:40 - 13:20

Place: COMMUNITY

JOURNEY INTO “HANDMADE”

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