Silvio Bertero is an entrepreneur and a key figure in promoting the Canavese area. Elected President of the Canavese Valleys Tourist Operators Consortium in 2023, he has extensive experience in the restaurant industry and in promoting tourism and sports. With his son Andrea, he created the Curtis Canava brewery, which also serves as a restaurant and pub. Bertero focuses on integrated local marketing strategies to revitalize the area as a top-notch destination.