After an initial career in culture and museum networking, I have been Marketing Manager for Alexala-Alessandria & Monferrato, DMO Terre del Sud Piemonte, for over twenty years. I coordinate local promotion and development strategies, integrating communications, branding, and product development through public-private partnerships and contributing to strengthening the destination's positioning.
Since 2019, I have co-founded the ViA(E) per Viaggiare project, active in Piedmont and several other Italian regions.
At the same time, I have coordinated marketing and communications activities for projects and companies operating in the fine dining sector for many years.