Managing and Promoting the Destination: the strategic role of new Territorial Operators among governance, marketing, and sustainability

Within the framework of the Portal of Tourism Professions (MiTur) and Cluster 2 dedicated to the management and promotion of the destination, Assidema offers a contribution on the new professional figures engaged in territorial enhancement. Through the work of its members and the Scientific Committee, the Association has explored key themes such as strategic planning, integrated marketing, public-private partnerships, and sustainability. The Panel will provide an updated view of the Destination Manager, a central figure connecting institutions, businesses, and communities, tasked with coordinating tourism development, digital innovation, and multi-level governance. A discussion aimed at strengthening skills and operational models for contemporary tourism.