The tourist market of second and third generations in Italy: diaspora & “roots tourism”

This segment targets travelers with multiple identities, linked to family origins but permanently residing in Italy. It generates hybrid flows between VFR, rediscovery of roots, and authentic cultural experiences. The reduction of access barriers makes demand more resilient, frequent, and de-seasonalizable. For destinations, opportunities emerge related to heritage products and activation of community networks.

Speaker: Karim Benvenuto - Italian expert in Muslim Friendly tourism, halal market development, and Islamic economy; Vasco Fronzoni - Associate Professor of religion and Islamic law